Launch of ‘The Good Recruitment Guarantee’

Launching ‘The Good Recruitment Guarantee’

The Burford Recruitment Company are committed to the highest standards of professionalism, and to ensuring candidates receive a positive and compliant service from ourselves and from our competitors. With this in mind, this week we are launching ‘The Good Recruitment Guarantee’. The Good Recruitment Guarantee is a simple document clients can share with their recruitment partners that will help improve the recruitment experience for clients and candidates. It will also ensure that clients are getting value for money.

Chris Hannah (The Burford Recruitment Company’s Managing Director) said:

“Unfortunately, in the last 12 months we have seen a marked increase in candidates being introduced to clients by third parties, without first gaining permission to do so from the candidate. In desperation to get the CV across before their competiotors and claim ownership of the candidate, recruiters are sharing candidates data without speaking to them about the vacancy, the company, and in the worst cases, without speaking to the candidate at all…

This is completely unethical, and a clear breach of data protection law. It causes lost revenue for compliant companies who take the time to properly qualify candidates prior to making introductions, it impacts on clients who have to deal with conflicts over candidate ownership, and most importantly of all it causes a great deal of stress to candidates who are often put under pressure from cowboy recruiters. With this in mind, we have developed the good recruitment guarantee. The idea is that clients request that all external recruitment partners sign up, and guarantee that they will complete certain specific tasks prior to introducing candidates. If they are unable to demonstrate that they have fulfilled the minimum requirements they agree to forfeit any claim to a fee.”

What is in the guarantee?

The guarantee states that prior to introducing a candidate, recruiters will have (as a minimum):

  • Spoken to each candidate about your company and your vacancy.
  • Provided the candidate with relevant documentation and additional information about the company, including:
    1. A job description
    2. Web address / careers pages
  • Obtained explicit written consent to share the candidate’s details in line with GDPR legislation.
  • Obtained some additional information from the candidate relevant to their application, such as:
    1. Minimum salary expectation
    2. Location & driving license status (if applicable)
    3. Notice-period


Nothing in the guarantee could be considered an unreasonable expectation prior to recieving an introduction from an agency. We would expect all agencies that encourage their consultants to act compliantly to happilly sign up to this as it creates a level playing field. If any do, I would see that as a giant red flag. We look forward to speaking to our clients about the Guarantee over the next few months but think it will be well recieved as a win win for all parties (except the cowboys!).

Free Download – Get all agencies to guarantee good practice…

Do you use more than one agency for your recruitment? If you do, you can download The Good Recruitment Guarantee agreement to send out to all of your agency partners. The benefits of ensuring all your agencies sign up to The Good Recruitment Guarantee are:

  • You can be sure that your business is being represented positively and your brand is protected
  • You will be discouraging poor recruitment practices such as sending CVs without gaining GDPR consent
  • In the event that a candidate is introduced by multiple agencies, any conflict will be quickly resolved
  • Your guarantee will protect you from the risk of multiple fees, overiding previous agreements

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