Is it better to use a local or a national recruitment agency?
Is it better to use a local or a national recruitment agency?
Which agency you choose to assist you with your recruitment will have a big impact on the success of the recruitment campaign. Whether it’s better to use a local, or national recruitment agency will depend on your company’s specific needs and circumstances. Here are some potential advantages and disadvantages of each:
Advantages of using a local recruitment agency:
- Local knowledge and expertise: Local agencies will have a better understanding of the local job market. They can provide insights into local hiring trends, employer preferences, and industry-specific information that a national agency might not have.
- Personalised service: With a local agency, you’re likely to have more personalized attention and support throughout the recruitment process. You can build a closer relationship with your recruiter, and they may be more willing to work around your schedule and preferences.
- Volume of local candidates: Local recruitment agencies may be able to supply a higher number of quality local candidates. Local agencies will have a database of local candidates, with access to more local networks. This can be especially helpful if you need to fill a role quickly.
Advantages of using a national recruitment agency:
- Geographical reach: National agencies have a wider reach and more resources to source candidates from different locations and backgrounds. This may be helpful if you are considering a relocator, fully remote working.
- Scalability: If you have a requirement to recruit across multiple geographical locations, a national agency may be better suited to handle the volume and scale of those initiatives.
Ultimately, the decision to use a local or national recruitment agency should be based on your specific needs and priorities. If you require a high level of personalisation and local knowledge, a local agency may be the better choice. If you have broader recruitment needs across multiple locations, or need access to a larger candidate pool, a national agency may be more appropriate.
You should think carefully about engaging an independent agency from outside your local area. Unless your recruitment needs are sector specific they will offer none of the benfits of either a national or a local agency!


